Fitness + Technology

With the results now being calculated for the recent Fitness Industry Technology Council's technology usage survey, for episode 032, we're exploring the real answers for club owners around the adoption of new technologies and when to recognize true disruption vs. just a loud media buzz. If you missed the technology survey, be sure to sign up for the FIT-C mailing list over at www.fitechcouncil.org. Today's show will help our industry address some important information about health club usage of technology, including how fitness facilities are using AI in retail, what is the real bridge between technology adoption and ROI, and how specific technology can enhance your business to rise above competition. We're learning from the Chief Information Officer of Gold's Gym, Adam Zeitsiff, to get more clarity around what Adam believes are the 4 most powerful questions to ask when adopting any new piece of tech. These questions and the information from Adam's interview are a great template for all size clubs, and powerf