Fitness + Technology

On episode 35 were spotlighting two industry leaders, whom together along with the newly founded Women In Fitness Association, are creating a vibrant space for female leadership in the fitness world. We're talking to Lindsey Rainwater, an experienced advisor and consultant to the fitness and wellness industry, and Debra Siena, President of Midtown Health. This is a timely subject as the habits, needs, considerations and consumer behaviors of women are so important in the digital age for club owners and operators to understand. With over 80% of purchase decisions being made by women, we're uncovering in this show how the different segments of technology relate to and how they plug into the way operators and clubs will interact with women inside and outside the club, both today and in the future. What are women really asking for at the crossroads of fitness and technology? What will the Women In Fitness Association do to support professional women in the fitness industry? The answers to those questions and