Funnel Reboot Podcast

Increasingly, many Marketing teams have been forced to transform their own teams, or the Business as a whole has had to start transforming itself.  But no matter how technically sophisticated they are, no matter how many consultants they have or how many Project management meetings they hold, most companies struggle through these transformations. At best, when transformations succeed, they leave heart-ache and sore feelings  Most of them revert to the status quo they tried so hard to shake. Those leading the initiative end up demoralized, marginalized or downsized. People who say they can make transformations successful are treated with skepticism. But when that someone has skills that are so multifaceted and has pulled off this feat in multiple industries, you ought to lean in & hear them out. Susan Odle is someone whose life's journey and heritage spans three continents. Born to Guyanese parents moved first to London England, then to Toronto, Canada where she went to high school; it happened to be the s