This Is Hcd - Human Centered Design Podcast

"Designing Success: Jeff Gothelf on UX, Lean Principles, and OKR Pitfalls"

Informações:

Sinopsis

NEWS: We have just launched our new community ‘CIRCLE’ - A Private Community for Ethically Conscious Designers and Changemakers / https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-change-makers We meet keynote speaker, trainer and coach Jeff Gothelf, and speak about how Jeff helps build collaborative cultures and adopt modern ways of working in organisations. Jeff tells us about his background in design, particularly the intersection of design and agile methodologies. He shares his experience in creating and popularising Lean UX, a process outlined in his book with Josh Seiden. The conversation delves into the challenges of selling and explaining user experience to businesses that didn't initially understand its value. Jeff emphasizes the importance of translating design work into language that business leaders care about, focusing on the im