Decoding Purpose

Well, they say you should never do business with friends or family, but this week’s episode of Decoding Purpose says that it maybe working with a friend wasn’t a bad decision, but one that resulted in one of the longest and most diverse episodes of this podcast yet!Having known Tom Dawkins, co-founder of social enterprise crowdfunding platform Start Some Good for a number of years, I knew a few things coming into this episode:There would be no shortage of rabbit holes and tangents for us to jump intoHis incredible knowledge of the social enterprise space, and the importance of purpose in business would make for a spectacular conversationThat no amount of planning would guarantee exactly the outcome of this conversationFrom democracy, to finding your tribe, creating collective purpose through storytelling, the need for failure, the “new way” of doing business, collaborations, collective purpose and shoes, my conversation with Tom is everything you’d expect of a conversation between two old friends who are pass