Decoding Purpose

I don’t know about you, but when I hear the word noble, there’s a couple of images that spring to mind. There’s images of knights or soldiers defending kingdoms, and images of people like Mother Theresa placing their own needs aside for the needs that they can see in the world. In the mix of these images, I can guarantee that one of the last images to spring to mind, is that of a salesman. But in this episode of Decoding Purpose, I certainly had a new perspective from guest Lisa McLeod on how the word noble epitomises something much more personal, accessible and individual to each and every person - beginning with the sales people!A global expert in operationalising purpose, Lisa introduced Noble Purpose® to the world in her best selling book, Selling with Noble Purpose. Her research demonstrates how organisations with a purpose bigger than money make more money and generate greater customer and employee engagement.Following spending time with some incredible high performing sales people, Lisa realised that t