Decoding Purpose

Welcome to today's bonus episode of the Decoding Purpose Podcast. I am releasing this BONUS episode to celebrate the launch of the GOOD IS THE NEW COOL Conference in Sydney this weekend and Melbourne next weekend.I always get excited when a guest comes to visit me in the studio and today was no exception. Infact my guest came all the way from Los Angeles on a mission to share inspirational stories of purpose with the world. That person is Afdhel Aziz, and he is an international keynote speaker, author and the creator of Good Is The New Cool, which is a book and a conference that amplifies optimistic, purpose driven and hopeful stories of world change.In meeting Af today, I honestly felt like I was hanging out with a very old friend. A kindred spirit who managed to match my obsession for decoding purpose in our personal and professional lives. Our conversation today went around the world as we dissected purpose as a driving force in the next economy, purpose in brand strategy, purpose in an organisation. Most