Decoding Purpose

Welcome to today’s episode of the Decoding Purpose podcast.I have been really excited to share today's episode with you for two reasons. Firstly because I think the content is going to flip your perspective on what it means to completely own your purpose, but also because today's guest has been a great friend and a mentor for more than 15 years. A person whose brain, insights and wisdom about life and business embody what it means to be ‘world class’.I was reading a quote the other day by a thought leaders called David Bornstein, and I think that this quote sums up perfectly the relevance of today's interview. To share Davids words with you...he said:“An idea is like a play. It needs a good producer and a good promoter even if it is a masterpiece. Otherwise the play may never open; or it may open but, for a lack of an audience, close after a week. An idea will not move from the fringes to the mainstream simply because it is good; it must be skill-fully marketed before it will actually shift people's perceptio