Decoding Purpose

Welcome to another episode of The Decoding Purpose Podcast.Over the last few weeks, I have taken part in a few webinars or podcasts where I have been asked one question. How can a company go about creating a purpose? My answer every time is that purpose in business is an HR function, rather than a CSR function. Unless the organisation has taken the time to understand the purpose of the individual within an organisation, claiming to be a purpose-driven company lacks a foundation. There is a return on investment, and there is a return on impact, both which are components of socially conscious business. But purpose itself is human, and that is why taking a bottoms-up approach to corporate purpose is at the heart of the next economy.Today, I am excited to introduce our next guest. Wouter Bakker is the Chief Commercial Officer of Good Up based out of the Netherlands. GoodUp empowers companies to bring their social mission to life with technology to build an impactful, innovative, purpose-driven business with an en