Decoding Purpose

Welcome To Another Episode Of Decoding Purpose.With many of us slowly returning to the office, opposed to working from home, I figured it was a good time reflect on some of the silver lining moments of lockdown - and for those who have pets, I am sure one of the pleasures of working from home has been having the time with you fur baby by your side. After all, for the animal lovers out there our relationships with our cats, pooches, parrots, or whatever crazy critter fill our hearts - pets are our family and fill our hearts.That is why today, I wanted to dedicate an episode to our furry friends, and an incredible woman who has spent her life decoding the purpose of pets. Her name is Anneke Van De Broke, and her mission is to ensure humanity is provided to all animals and to improve the lives of all humans through pets.Anneke van den Broek is the multi-award-winning founder and CEO of beloved pet care brand Rufus & Coco, stocked in 9 countries and selling 2.5 products per minute. Not only is she a passionat