Decoding Purpose

Hello and welcome to another episode of the Decoding Purpose Podcast.Now, for those of you who are regular listeners of this show, you may have heard me reference what I call the DNA of purpose as a framework to understand purpose decoded. Top-level, this is a concept that explores DNA (the genetic kind that is) as a metaphor for how we can connect with our individual sense of purpose and also as an acronym. Purpose is D; a Decision. N; a Narrative. And A; an Alignment to self. That self may be the individual self or in the case of today's podcast a collective self such as a business or a community.Once the decision to have a purpose is made, then the next part of the process is to find the narrative and to unpack the story, and that is exactly what we will be unpacking in detail in today's episode. So why is narrative so important in a conversation about purpose? Because purpose is the story we tell ourselves about who we are, purpose is the story we share with our team or clients about why our organization