Decoding Purpose

Welcome to another episode of the DNA Of Purpose Podcast.A few weeks ago a friend of mine sent me a book saying that I just had to have today's guest on the podcast. After having a read through his book I wholeheartedly agreed, as did the rest of our team at Future Crunch. The guest is Dr Tyson Yunkaporta and the book Sand Talk: How Indigenous Thinking Can Save the World.As someone who has spent 15 years mastering the art of business influence, when I picked up the book I was excited about this interview for two reasons. Firstly, of all of the incredible people I have spoken to throughout this podcast, I was yet to interview a voice representing the innate wisdom and knowledge of Australia's Indigenous people.The other reason is personal. As someone who has spent the last 15 years decoding what makes a personal message influential, I always find it interesting to talk to people who have found a niche area of specialisation that somehow bridges the gap between two completely different worlds to create new stor