Decoding Purpose

Welcome to E1/S4 of the podcast, and welcome to the first ‘DNA Of Purpose Deep Dive’ hosted by Rebecca Maklad.In today's conversation, Rebecca will be presenting ideas, insights and a way of thinking about the role of purpose in life and business. We pull together what we have learnt from over 100 conversations on this podcast, alongside what we can learn about purpose from nature, science and systems thinking. This episode also focuses on breaking through previously held narratives about what purpose is, and looks at some of the cultural ideologies (or story shapes) that have informed our perspectives.At the end of the day, the whole concept of having one grand altruistic purpose is a little outdated in the sense that this concept is built upon looking at purpose as an individual part (or person) as opposed to understanding purpose as a part of a symbiotic and interconnected system.As always the Future Crunch approach on any subject is to have ‘strong opinions held lightly’ so we in no way promise to deliver