Decoding Purpose

I'm thrilled to introduce today's guest, a top figure on my guest list since the inception of this podcast - Aaron Hurst, the trailblazer in the purpose movement and a pioneer in purpose-driven leadership. Best known for his influential book, "The Purpose Economy," Aaron predicted the ascendance of purpose as a key driver of economic growth and innovation. As the mind behind the term 'Purpose Mindset,' he partnered with NYU to develop the first commercial measure of employee fulfilment. Leading national and global studies on purpose in the workplace and higher education, Aaron collaborated with major corporations and universities. As the founding CEO of Imperative, a venture-backed startup, Aaron introduced the first employee purpose profiling technology. This groundbreaking innovation has empowered hundreds of thousands to identify and embrace their purpose at work. Today, the platform serves as a vital peer-coaching tool, connecting and developing employees in the face of evolving work trends. In addition t