Decoding Purpose

Today, we tackle a critical question: What truly sparks a thriving community? If you're an innovative change-maker, a purpose-driven leader, or an entrepreneur propelling an idea forward, this episode can transform your approach to rallying individuals around a core mission. The key to effective mobilisation lies in understanding that purpose is not just a noun; it's a verb—an action that brings people together. Meet David Spinks, a passionate expert in the world of communities, known for his insightful newsletter and the author of 'The Business of Belonging.' David has advised and trained organisations like Facebook, Waze, Salesforce, Airbnb, and Google in community strategy. Today, we explore the importance of community, the intricacies of leadership in community building, the SPACES Model for community success, strategies for behavioural change, the role of Artificial Intelligence in community building, and the intersection between remote working, communities, and nourishing our social diets. David's wealt