Decoding Purpose

Seeking purpose is a universal desire, yet it's crucial to question whether we're embarking on this quest with the right perspective. While starting with 'why' aids in directional and strategic planning, it's akin to setting a goal. Real purpose, the kind that profoundly influences our behaviour, motivates us intrinsically, and shapes our habits from the core, begins by delving into who we are—aka our DNA Of Purpose. Understanding purpose as an integral part of our identity allows us to gain insights not only into our own motivations but also into those we lead. It becomes the catalyst for mobilising change and fostering progress. In today's podcast episode, we are joined by two incredible guests, Dan Gregory and Kieran Flanagan, co-founders of The Behaviour Report. With decades of expertise in advertising, they have transitioned their focus to help leaders, teams, and organisations decipher and lead human behaviour. Explore with us as we decode the true essence of unlocking our DNA Of Purpose. Visit www.TBR.