The Copywriter Club Podcast

Want to make your copy better? More persuasive? More conversion-oriented? The way to do it may be understanding the psychology of your reader. In the 381st episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Csaba Borzasi who explained how he uses psychology to make his copy better. And maybe more importantly, Csaba also explained how he uses a scorecard during his prospecting calls that helps him close almost 100% of his prospects. This is definitely one you'll want to stick around for. Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: When many of us start out as copywriters, we're interested in the words. How do we organize them so that they sound right or so that they sound better? Which words should we use to communicate this benefit or this feature? Or which phrase will make the best call to action? But after a while, we tend