#wegotgoals

"I do believe that at the core, people feel something different about barry's - because it is different," Joey Gonzalez, CEO of Barry's Bootcamp said as we sat surrounded by the glass walls of his West Hollywood office, talking about the future of the company. Just down the street, you'll find where Barry Jay created the first Barry's Bootcamp with two partners in 1998. When the lore of the treadmill-slash-weightlifting concept spread across Hollywood, drawing in celebrity clients, Jay just wanted clients to be on time, see results and have a an unforgettable time in the process. Gonzalez started at Barry's Bootcamp as a client and was soon helping to fund its growth as a partner, he said. He was named CEO in 2015 after serving as the company's COO for more than nine years. Benefitting from slow and controlled growth before, during and after the studio fitness boom, Barry's was able to find its tribe, voice and culture. That thoughtful growth led to an investment by North Castle Partners in 2015, which yielde