#wegotgoals

Kurt Seidensticker wasn't always obsessed with collagen. In fact, before he founded Vital Proteins, he worked at NASA, training astronauts and designing missions, developed cell phone networks, helped create the first internet in the mid- to late-90s and started a fresh-caught fish and steak eCommerce business. Everything he learned in these endeavors when coupled with chronic pain in his joints, led him to start the clean collagen company that's quickly evolved into a lifestyle brand. "I suddenly recognized that everything I had done, all the goals I had set in my life before ... I had this epiphany that I was built for this," Seidensticker told me in front of our very first live audience recording of #WeGotGoals. "This was my purpose. This is what all my other goals culminated in." Vital Proteins' portfolio of clean, minimally-processed products spans from creamers to bone broths to beauty waters, and from matchas to protein powders to supplements. It's hard to believe that only five years ago, Seidensticke