#wegotgoals

Sick, tired, lonely and lost. That's the point where Jessica Zweig, founder and CEO of the SimplyBe Agency knew her path with Cheeky Chicago had ended and something needed to change. The story of changing paths - especially when it means shuttering something that's gained public recognition the way that Cheeky Chicago had - may be a topic that some guests on our podcast #WeGotGoals would avoid. But for Zweig, her willingness to share this journey was the perfect mix of authentic emotion and magic for the live audience in attendance for our recording of this episode during January's #SweatworkingWeek. Zweig shared the inception and co-founding of the online lifestyle magazine that gave women nightlife, restaurant and lifestyle tips as well as deals and events in Chicago. Behind the events, the nights out and the years of hard work, Zweig told the audience that she was suffering during what should have been high moments. "I ran cheeky for six and a half years and I was really burnt out by the end," Zweig said.