#wegotgoals

(This episode has some explicit language)   Peter Rahal, co-founder and CEO of RXBAR, didn’t set out to build a multi-million-dollar company. But he had goals, both large and small. Practically speaking, he wanted a clean, healthy protein bar to fuel his workouts. On a bigger scale, he sought freedom and fulfillment. “Prior to working at RXBAR, I'd always had a normal job. I felt really handcuffed and I wasn't in a position to be successful,” Rahal told me on this week’s episode of #WeGotGoals. “And so a goal for me early on was always to really flourish and have freedom and achieve success for myself.” Those dual quests took him and co-founder Jared Smith farther than they could have imagined. In 2012, they began pressing dates, almonds, and egg whites into bars in Rahal’s parents’ basement. From the beginning, they established high standards and lofty values. The product had to be excellent. The process, collaborative. And even as they glimpsed glimmers of progress, they stayed humble, knowing they didn’t h