#wegotgoals

Four and a half years ago, Jim Huether saw the potential behind a niche industry before it became one of the most sought-after spaces for brands to play in or companies to launch out of. "In 2014, I remember everybody said the recovery and movement space, it's too small ... you can never create a sustainable global business in the recovery space," Huether recalled. But, as he likes to point out, "You have to know that you're going to have naysayers, and if you have naysayers, it usually means you're doing something right." Huether took his passion for working with small, emerging companies and figuring out how to scale them, and he applied it to Hyperice. Hyperice, launched in 2010 specifically for high-performance athletes, produced tools and technology to speed up recovery, prevent injury, and enhance movement through the use of vibration technology, heat, ice, and compression. Today, you can find Hyperice products in gyms, studios, and everyday athletes' homes all over the world. When Huether linked up wit