#wegotgoals

A group of deer or sheep is a herd. A collection of ferrets, a business. (Seriously.) But what’s the best term for a community of runners? If you’re Tim and Jessica Murphy, you call them the BibRave Pros. And in four short years, you gather more than 100 of them, working to connect them to each other, to races, and to related brands so the whole sport benefits. For this week’s episode of #WeGotGoals, I caught up with the power couple and BibRave co-foundres before last month’s Boston Marathon. I’ve known them since BibRave’s early days here in Chicago (they now live in Portland), and wanted to learn more about how they’ve built such an engaged, inspiring collective of socially savvy athletes. “I love talking about community and what the word actually means, because I feel like it gets used and sort of abused a lot,” Tim said. Not any group of app or website users, customers, or past participants qualifies. “It’s not a community until there becomes this sort of interconnected fabric where they’re all concerned