#wegotgoals

Sometimes, we’ll have a guest on the #WeGotGoals podcast who doesn’t actually like or set goals (I’m looking at you, Dawn Jackson Blatner and Josh Katt). For whatever reason, they don’t connect to the term, or they’ve employed a different paradigm to accomplish great things. Which is fantastic—one of the best things about the show, in our humble opinions, is the glimpse at the wide variety of paths high achievers have taken to reach success. But this week’s guest, Nicole Bernard Dawes, has the opposite perspective. Goals drive nearly everything the founder and CEO does. She aims to set both ambitious aspirations—say, starting an organic snack company, Late July Snacks, that hit $100 million in sales this year—and small mini-targets, including what she wants to get out of each business meeting. And she’s not afraid to lay them all on the line. “If you don’t even know what you want, you’re definitely not going to get it,” she says. “And I think clearly articulating what you want helps people. Setting goals help