#wegotgoals

    Caullen Hudson is always seeking to inspire - it's just a little different from place to place. In the gym, he's encouraging fitness enthusiasts and flipping tires. Outside of the gym at the company where he's Founder and Executive Producer - SoapBox Productions - he's encouraging youth and flipping aldermen. On this week's episode of #WeGotGoals, Hudson talks about the intersection of wellness, race, and media. His spot on the Venn diagram is right where those worlds intersect and he uses his spot to spread ideas and encourage action. In naming and branding his company, the soapbox sends a pretty clear message about what he and his business partner David A. Moran are creating. SoapBox Productions creates media - or micro-docs, as the teams calls them - to spread an idea and encourage incremental change. It all started with a documentary that Hudson produced as a Film Student at DePaul University when he studied and documented the parallels between drill rap and activism in Chicago. That project - Chi DNA