#wegotgoals

When a lifelong learner falls in love with fitness, you get Edward J. Buckley Jr., CEO of Peerfit, a universal account for fitness that is accessed as an employee benefit through major insurance providers. And Buckley and his team didn't just create a better way to do workplace wellness, they did it the hard way - connecting the healthcare and the fitness industries. “How do you build a bridge between traditional healthcare and all the incentives that go in the fitness industry?” Buckley said, "We like to say, 'it's a billion dollar bridge, we'll build it for you.'" After years of work proving out the Peerfit model, the group celebrated signing a contract with its first major insurance carrier. But after the champagne bottles (or matcha, it's a fitness company after all), the carrier told them they needed to renegotiate the contract - or they would "tear the contract up." Overcoming obstacles is a big part of starting a company, but Buckley and team had to fight for their lives. “Put the blinders on and look