#wegotgoals

For so many of us, setting SMART goals feels natural. It feels like the most promising way to achieve success. For Paddy Spence, CEO and Chairman of Zevia, there's a time and place for time-boxed, specific goals, but there's also room for much, much more when it comes to goal setting. On this episode of #WeGotGoals, I got a dose of Spence's refreshing take on non-binary goal setting, and heard how it played into his business journey that led him to purchase the massive sugar-free soft drink brand. "You plot your course, but you just don't know where you're going to go," Spence said. "I knew I wanted to run a business, I knew I wanted to be in the natural foods industry, and didn't know much beyond that." His first post-graduate school job was with Kashi cereals, a time he describes as "constant discovery, learning, and trial and error." Spence explained further his non-linear journey, with steps forward and equal or more steps backward, while exploring the natural foods industry. But he attributes his outlook