#wegotgoals

Ryan Kikkert, now Executive Chef of The Little Beet Table, a Chicago and New York-based restaurant concept, began his career journey as a journalism major. Deep down, though, the moment he set foot in a restaurant kitchen he felt drawn to its beautiful chaos. While completing his undergraduate degree in advertising and public relations, he ultimately knew he'd use it to aid this other passion - working his way into the restaurant industry and creating a name for himself - as it quickly became the only thing he could see himself doing for a career. "Being a chef is a marketing-driven business," Kikkert told me on this episode of #WeGotGoals. As the head chef, and at times the face of the business, sometimes you're the one creating hype for the restaurant. He translated a lot of his advertising and PR skills into restaurant marketing, making what he does now a big melting pot (no pun intended) of all the things he is passionate about. But his journey to the position of executive chef of a very on-trend, vegetab