#wegotgoals

The concept of the pop-up shop changed the way businesses think about brick-and-mortar retail. If you're a small business owner who doesn't want to sign a seven-year lease before you've proven your concept, you don't have to. Trailblazers - big and small -  have reinvented retail by creating short-term opportunities in retail to test concepts, using underutilized space and social media to fill those spaces for a moment in time. Ashley Rockwood, founder of FREE MVMT Shop is that for fitness. Rockwood created a permanent idea in the FREE MVMT Shop - a movement studio - but its location changes periodically. This idea is pushing Chicagoans to step out of their ordinary routines and into new neighborhoods,  all while FREE MVMT Shop acts as a temporary tenant in commercial real estate spaces. Rockwood's first pop-up was on Southport and her second is in Lincoln Park. After I caught wind of what she was creating, Rockwood and I met via Instagram as modern friends are wont to do. In today's digitally connected world