#wegotgoals

By the time Coss Marte, Founder and CEO of ConBody, landed in solitary confinement at Rikers Island Prison he was ready for a new path. And that path would eventually lead him to create a fitness sensation with a built-in cause component that landed him in The New York Times, Buzz Feed, Elle, Vice, and The Startup podcast. While sitting alone in his cell 23 hours a day, he reflected on his ninth incarceration. This time, he had gotten his own health in-check, losing 70 pounds through prison cell calisthenics. After helping himself, he helped other inmates get healthy too, 20 of them lost 1,000 pounds combined. And it's hard to understand what solitary confinement does to a person unless you've researched it extensively or lived it, but it is certainly not something one would ever hope for. During this interview, I referenced solitary confinement as "an opportunity" for Marte as he noted that its within the tiny cell, in the dead of summer that he finds his inspiration for ConBody. That's a cringeworthy moment