#wegotgoals

In a culture hyper focused on health, wellness, and overall wellbeing, we're inundated with "organic" this and "100% natural" that. It would almost be more strange to read a label that didn't tout some kind of eco-friendly or health-conscious accreditation. But for Town and Anchor, the labels behind the brand's namesake stand for much more than just keeping up with the Jones's. I sat down with Parisa Morris, co-founder of Town and Anchor, for this episode of #WeGotGoals. While in the interview, I got a glimpse behind the curtain of a business that aims to truly walk the walk when it comes to setting industry standards for sustainability and health. Town and Anchor is an all-natural, vegan, zero waste skincare company based out of Chicago, created on the premise of creating a much-needed change in the beauty industry. Morris founded the company alongside her husband five years ago very nearly by accident, which you'll hear Morris talk more about in the episode. One of my favorite moments of the interview? The