#wegotgoals

Long after they moved from Mexico to Wichita, Kansas, Eddie Sandoval’s parents still savored the taste of home. Each time the family went back to Mexico for a visit, they’d pick up some pinole—roasted, ground corn that’s made into baked goods and drinks. Eddie remembers mixing it with water to quench thirst in the summer, and sipping it warm with cinnamon and sugar in the winter. Wichita has a sizeable population of people who have immigrated from Mexico. Still, the Sandovals couldn’t find their beloved beverage nearby. So, Eddie decided to start a company to provide it. On this week’s episode of #WeGotGoals, he explains how and why. One key motivator was the Tarahumara—the sandal-wearing ultrarunning tribe made famous by the book Born to Run. They hail from the same region of Mexico as the Sandovals, and drink pinole to power their endurance efforts. During Christmas break of his senior year at Wichita State University, Eddie tracked down a supplier of organic, non-genetically modified blue corn (given it