#wegotgoals

Charlotte Oxnam has a presence. She showcased that during Chicago StartUp Week when she wowed the judges all the way to taking home the top prize in a sea of some incredible competition. I was lucky enough to judge that group of competitors and I haven't let Oxnam get rid of me since. She's the founder of a platform that's equal parts community and commerce and meant to serve the needs of plus size women as they shop for apparel. Cue the Curves is the answer for the women’s plus-size apparel market, which is vastly underserved. It's valued at 9.8 billion U.S. dollars as of 2019, and the average woman lives in what's considered to be plus-size clothing - wearing a 14-16 on average. We've been talking about size inclusion all month on #WeGotGoals and we've spent a lot of time on apparel - it's not because clothes are the most important thing, but they are a thing that touches our lives every day. Today, women who wear sizes outside of what's considered a "straight size" face a dramatically different shopping ex