#wegotgoals

Let’s start this episode off with a few numbers, courtesy of the excellent and meticulous Nicholas Rizzo at the website RunRepeat.com. In 2019, the fitness industry was valued at $159 billion - yes, billion with a B. Which, at the time, was the most it had ever been valued at. When the pandemic hit in 2020, the industry then experienced a 32% decline - not surprising, but still a painful number. Now, as I write this on February 16, 2022, the fitness industry’s valuation seems to be almost back to pre-pandemic levels. Online/digital fitness, fitness apps, fitness equipment, and fitness trackers all experienced significant growth in the pandemic. By 2028, the online/digital fitness industry is projected to have the highest growth rate of 33.10% per year. The classic brick and mortar gym, on the other hand, is predicted to grow much more slowly, at a rate of around 7% per year.Now, let’s dig into what aSweatLife’s own research has shown over the past few years. (And as a side note, I highly recommend diving into