#wegotgoals

Here’s a fun stat for you: In 2018, the North American sports market had a value of about 71.06 billion U.S. dollars. Sports have a huge influence on the way we spend our dollars, whether it’s to shell out for a ticket to the Super Bowl, or grabbing a certain candy bar because their Super Bowl ad made you laugh. So… what if we harnessed that power of influence for good? That’s what we explore today with Zoe Morse, a defender for the Chicago Red Stars soccer team. Growing up in East Lansing, Michigan, Zoe lived, laughed, loved, and lake life-d her way through her childhood. But when she arrived in Charlottesville to attend University of Virginia, she realized just how much she’d taken her proximity to nature and fresh water for granted (especially after witnessing the Flint water crisis). In college, Zoe balanced studies in environmental science with soccer practice, while also founding a group called Green Athletics that advocated for sustainable changes in the athletic department. Now, as a second year playe