#wegotgoals

If you’ve ever watched Shark Tank or pitched your own business, you’re familiar with the concept of addressable market, or total addressable market (TAM). It’s an ever important metric to determine whether the thing you’re talking about has room for growth or - to put it simply - a way to quantify how many people care or could care about the thing you’re selling.I told you that to tell you this: Pickleball is booming.A couple of facts point us in that direction, but most importantly, market size. According to Marketwatch, The global pickleball Paddle market - that’s just paddles - was valued at $126.5 million in 2019 and is expected to reach $218.2 million by the end of 2026.People are making pickleball a business and business is booming. But outside of that, regular humans are loving the game: according to the Sport and Fitness Industry Association, it’s the fastest growing sport in the US. How big is it? 4.8 million people played it in 2021.There’s even a major league of pickleball, which - get this, wants