#wegotgoals

We've been collecting consumer data on fitness habits and spending since 2017, so we have numbers that show just how quickly things really did change over the Pandemic.We’re breaking down our State of Fitness survey and its results on our podcast all month, This week, we're starting with spending. We talk about how much we - the hosts - are spending, what you told us you're spending and what percent of you are getting your fitness for free. We also dig into a metric that is purely post pandemic: return-to-gym.I hate to bring it up again, but underlying all of this is the pandemic and its wax and wane. It did something to us and that something was behavior change on a massive scale.It’s a fact that behavior change is extremely hard, but it is the underlying principle that drives the fitness industry. Ans along with that, habit adoption is nearly impossible. We all know the stats around New Years resolutions - most people make them and drop them by February. And it’s not because we don’t WANT to adopt the behav