Adexchanger
Why Semafor Embraces The B2B Publisher Mindset
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:48:21
- Mas informaciones
Informações:
Sinopsis
Reaching a scaled audience is important for publishers, but scale at all costs is just a race to the bottom in disguise. When publishers have a deep and direct relationship with their readers, advertisers see stronger performance, says Semafor CRO Rachel Oppenheim.
