Wordpress | Post Status Draft Podcast

Cory and Corey on Marketing a WordPress Product Live: Season 2 Session 2

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Sinopsis

In this podcast episode, Corey Maass and Cory Miller discuss the performance of their WordPress product, launched in October, during Black Friday and Cyber Monday. They talk about their marketing strategies, including the importance of building a mailing list and repurposing content from a WordCamp talk. They also discuss their target audience and the potential of their product which helps implement open graph on WordPress websites. They plan to create a presentation showcasing the benefits of OMGIMG.Top Takeaways:Targeting Technical Audience: The focus of the discussion is on tailoring the presentation for a technical audience, particularly agencies and developers who already understand the concept of Open Graph.Channel-Specific Examples: To resonate with agencies, the plan is to provide channel-specific examples, such as Pinterest for food bloggers or Facebook for local businesses, showcasing how OMG can enhance visibility on various platforms.Lead Magnet Strategy: The speakers propose turning the refined p