Marketing For The Uninhibited

In today’s episode, I’m joined by Cassie Paton of Mettle & Tonic.  Cassie shares the 3 elements of effective website copy that you can implement today! The elements/goals she shares with us are:  Get your dream client’s attention Build a connection with them Motivate them to take action.  Tune in to hear her explain and why she chose these three elements to focus on and how you can start implementing them on your website immediately.    *Side Note: if you’re in holiday selling mode, download this episode and come back to it in the New Year when you have time to listen, create a plan, and take action right away.  *Side Note 2: If you’re working on your website copy, I  highly recommend listening to this episode and Ep. 116 w/ Mariah Magazine about SEO. That way, you can make the best use of your time as you update your website copy.  ***** Cassie Paton is a website and email marketing copywriter and the founder of Mettle & Tonic. She creates potent stories for gutsy entrepreneurs. Cassie helps servic