Funnel Reboot Podcast

You did everything just the way you were told.  You took the tags the free tools gave you and installed them on your site, you configured platforms and poured over their reports, you connected the systems and even hired developers to hook everything up to a database. And yet, you have little value to show for all the work you’ve put into your company’s analytics  You feel the analytics platforms are backing away from their responsibility to streamline all this. Instead, the answer from the largest of the bunch, Google, is they’ll hold onto your data if you use their newest tool, BigQuery, and pay them money to store your data …or is it their data… on it.  The bad news is summed up in a 2023 book whose euphemistic name is “You’re data is flawed”- don’t want to get an explicit rating for using the actual name  It was written by someone who empathizes with our situation and who lays out in the book the steps needed to generate positive financial returns for our analytics investment.     Our guest Mark McKenzie s