Funnel Reboot Podcast

Memes act as our collective memory’s transportation system. The instant they are seen or heard, our minds hop to whatever emotion the meme conveys. The use of this brain-hack is as scary as it is impressive. Memes rarely come to us via broadcast media. Instead, they spread organically online. Most of the original uses for these have faded, while the internet has collectively assigned them new meanings.  Our guest was so interested in memes that he came out with a book in 2023 called Marketing Memetics  to explain all that marketers must consider when using them.  Mike Taylor shares content on wider marketing topics, such as AI & prompt engineering, which O'Reilly has commissioned him to write a book that’s due to come out in 2024. Experimentation is also a passion; he’s run over 8,000 CRO experiments, and he shares the insights he gets on his social channels, and  in courses he has on LinkedIn Learning and udemy.  His love of learning & teaching can be traced back to his studies at Anglia Ruskin Unive