Adexchanger
Data-Driven Marketing Is State Farm's Best Policy
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:52:03
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Sinopsis
State Farm has spent tens of billions of dollars on TV advertising and brand marketing. But programmatic media buying also has a big role to play in helping nurture leads, says Alyson Griffin, State Farm’s head of marketing.
