Fintech Impact

Jason talks to John Lenker, founder and Chief Vision Officer of the marketing firm and Kevin deLaplante Partner & Chief Knowledge Officer. Lenker is a growth consulting firm that specializes in assisting early-stage startups in achieving product-market fit and establishing a recognizable brand before their launch. They emphasize on the challenges startups encounter, including a lack of market analysis and a tendency to prioritize technical development over other critical aspects of their business. Linker aims to help startups navigate these challenges and achieve their growth goals.Episode Highlights 05:19: Kevin mentions that some startups exhibit what he refers to as "pathological behavior," which involves making decisions that are not in their long-term rational self-interest, such as burning through limited funds or making poor decisions.06:02: Some startups, especially those with an engineering perspective, focus solely on building their technology because they believe it will revolutionize the