Animal Training Academy

We know you're a passionate trainer, driven by a desire to master animal training skills through a force-free approach. You dream of a world where animals operate from a place of understanding and trust, not fear. Yet, advocating for positive reinforcement, especially when up against those using aversives, isn't straightforward. How can you effectively champion this cause and foster a paradigm shift in the animal training world? Enter Michele Pouliot, your guide in this most recent ATA podcast episode. With an impressive 51 years in the field, Michele understands the challenges you face and offers a roadmap to navigate them.  Here are three of the [many] big takeaways from the episode on how to advocate for positive reinforcement A little bit of frustraion on your end is okay: Learn to channel your emotions effectively,  The importance of honesty [paired with kindness]: The critical importance of honesty and transparency in building trust with clients. Building Trust: Learn about the importance of trust in