Design Break

In the latest episode of the Design Break podcast, listeners are treated to an insightful journey through Rocky's career as a full-time illustrator and freelancer, during which he consistently achieved six-figure incomes. Rocky debunks the myth of the "starving artist" and shares three key strategies that propelled his success.Firstly, Rocky highlights the importance of targeting the right clients, emphasizing his focus on tech startups with existing funding. By doing so, he secured larger projects and substantially higher earnings compared to traditional editorial work.Secondly, Rocky advocates diversifying services beyond simple illustrations. He recounts his success in offering additional services such as character and mascot designs, illustrated storyboards, and a unique "illustration style discovery" package, which brought in substantial revenue, exceeding six figures.Lastly, Rocky underscores the value of versatility, as he adeptly adapted his style to suit various clients' needs. Being an "illustration