Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs

Literie Candles doesn’t just sell scents, it sells memories. In this episode, Literie Candles founder Erica Werber explains how she created candles based on New Yorkers’ favorite pastimes and why the packaging has made her scents sell.For more on Literie Candles and show notes: https://www.shopify.com/blog/literie-candles-packaging