Adexchanger
Amplifying Programmatic Podcast Advertising With SXM Media
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:58:11
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Sinopsis
For programmatic podcast advertising to really take off, buyers want the same assurances they’re used to on other channels, including brand safety controls and effective targeting. It’s a process, says Lizzie Widhelm, SVP of ad monetization at SiriusXM-owned SXM Media.
