Ft Tech Tonic

Social media today is less about making friends and more about following popular content creators. While those creators are starting to hold some power over the platforms themselves, they’re also looking to become less reliant on the platforms that have enabled them to find fame and fortune online. What does it mean for the future of social media platforms? Our producer Josh Gabert-Doyon travels to the VidCon convention in Anaheim, California to speak to the people at the heart of the creator economy.We hear from Kris Collins, a TikTok and YouTube star who goes by the name @KallmeKris and her agent Keith Bielory, as well as Megan Lightcap, a VC investor who specialises in the creator economy, and Lindsey Lugrin, founder of the creator start-up Fuck You Pay Me, which is pushing for pay transparency and higher remuneration in the sector.Mentioned in this podcast:Why social media is hardly social any moreYouTube Shorts takes on TikTok in battle for younger usersWhat de-influencing tells us about the state of the