Voice Of Achievers

What is Design Thinking really and how can one apply it?How can creativity & design drive business results?What goes behind the wrappers, covers, and packets of products that you use or consume everyday? Our guest is Mr Ashwani Kumar, Chief of Design and Packaging at ITC Ltd(a leading FMCG brand in India). With over 30 years of diverse experience, he has worked with leading products across categories including Cigarettes and Tobaccos, Foods, Personal Care products, Hotels, Stationary products, Home Fragrances, Liquor, Tea etc. He’s a member of the Apex Design Council of India and as Chairman of several International summits, he has contributed across several forums both nationally and internationally as a Design Mentor and Keynote Speaker. In this insightful podcast, hear him dive deep into :(2:45) - Why invest in thoughtful design & packaging?(4:45) - Personality, emotions and product design – Tiffany’s and Boroline(8:30) - Step by Step approach to designing a product- structure, function and web des